WHEN A WALL IS NOT A WALL
After over a decade of unrivaled success of WALL, a sofa seating series by Piero Lissoni, GRAYE is excited about some news coming from Milan this month. The EXTRASOFT sofas we have had on exhibition in our windows are just getting ready to head ‘out the door’ with a reengineered version for outdoor use! GRAYE has been so very happy with Los Angeles’ interest and desire for this model we represent and are looking forward to adding it to our growing offering of luxury outdoor furnishings.
As with the standard EXTRAWALL and EXTRASOFT modular series this new model will have the same grand scale and clever ability for all parts to be freely linked to configure and reconfigure without limitation. A key feature to its amazing success, being a top seller since its introduction as EXTRAWALL back in 2002.
Another piece of great news from Living Divani concerning the EXTRASOFT is the introduction of NEOWALL last year. This news for us at Graye is especially sweet, as the interest in our EXTRASOFT units on display had many left behind due to the extra-large format size of the series modules. Happily the NEOWALL answers the desire of our clients to get the feel and look of the EXTRASOFT in a unit smaller in scale. The scale actually formatted almost exactly as the sofa that began the WALL series in 2000 simply called ‘WALL.1’, so Lissoni essentially developed a ‘soft’ version of WALL to follow the success of the ‘soft’ version of EXTRAWALL, aptly named EXTRASOFT.
WALL.1 - 2000
NEOWALL.1 - 2011
I know of no other sofa that has gone on to spawn 9 versions of itself, each one more successful, and after now 9 models of wall available I believe we can properly tag ‘wall’ as an icon of modern design. In 2005 Michele De Lucci and Interni selected EXTRAWALL for permanent exhibition in the gardens of the design museum at the Milan Triennale. Produced in fabric textured concrete, it still sits behind the museum next to 9 other icons of modern Italian design.