Designed by JOV Studio
The Chloe rug by JOV showcases the refined beauty of natural fibers through a sophisticated blend of New Zealand wool and Tencel™ Lyocell. Presented in a soft white cream tone, the rug creates a calm and elegant foundation for contemporary interiors. The combination of wool’s natural warmth and Tencel™ Lyocell’s subtle sheen results in a surface that balances comfort, texture, and visual depth.
Designed to highlight the tactile qualities of premium materials, Chloe reflects JOV’s expertise in handcrafted rug production and material innovation. Its neutral palette and luxurious texture allow it to integrate seamlessly into residential and hospitality spaces, adding warmth and understated sophistication to modern interiors.
W 141.7” (360CM)
L 181.1” (460CM)
PILE H 1.75” (4.5CM)
JOV was founded in Belgium in 2001 and is internationally recognized for its bespoke handmade rugs crafted from the finest natural materials. Designed in Belgium and handcrafted in Europe, the brand combines traditional craftsmanship with contemporary design to create custom rugs for luxury residential and hospitality interiors.
Defined by its commitment to quality, sustainability, and material innovation, JOV works with premium fibers including New Zealand wool, Belgian linen, silk, mohair, and cotton. Every rug is made to order, offering exceptional flexibility in size, shape, color, and texture while celebrating the tactile beauty of natural materials.
Through close collaboration with architects, interior designers, and leading creatives, JOV creates timeless rugs that bring warmth, depth, and architectural character to contemporary interiors, transforming flooring into an integral element of spatial design.
Designed by JOV Studio
The Chloe rug by JOV showcases the refined beauty of natural fibers through a sophisticated blend of New Zealand wool and Tencel™ Lyocell. Presented in a soft white cream tone, the rug creates a calm and elegant foundation for contemporary interiors. The combination of wool’s natural warmth and Tencel™ Lyocell’s subtle sheen results in a surface that balances comfort, texture, and visual depth.
Designed to highlight the tactile qualities of premium materials, Chloe reflects JOV’s expertise in handcrafted rug production and material innovation. Its neutral palette and luxurious texture allow it to integrate seamlessly into residential and hospitality spaces, adding warmth and understated sophistication to modern interiors.
W 141.7” (360CM)
L 181.1” (460CM)
PILE H 1.75” (4.5CM)
JOV was founded in Belgium in 2001 and is internationally recognized for its bespoke handmade rugs crafted from the finest natural materials. Designed in Belgium and handcrafted in Europe, the brand combines traditional craftsmanship with contemporary design to create custom rugs for luxury residential and hospitality interiors.
Defined by its commitment to quality, sustainability, and material innovation, JOV works with premium fibers including New Zealand wool, Belgian linen, silk, mohair, and cotton. Every rug is made to order, offering exceptional flexibility in size, shape, color, and texture while celebrating the tactile beauty of natural materials.
Through close collaboration with architects, interior designers, and leading creatives, JOV creates timeless rugs that bring warmth, depth, and architectural character to contemporary interiors, transforming flooring into an integral element of spatial design.
