Designed by Studio Mary Lennox
The Mshwy rug by JOV explores landscape, texture, and dimensionality through a sculptural interpretation of natural forms. Inspired by the aerial view of an oyster mushroom, Studio Mary Lennox translates organic growth patterns into a handcrafted rug defined by layered gradients and three-dimensional pile effects. The surface transitions from the center outward through a carefully developed color gradient, creating depth and movement across the composition.
Made from JOV’s Chloe quality, combining soft New Zealand wool with glossy Tencel™ Lyocell, Mshwy balances a plush tactile experience with a subtle luminous finish. The raised 3D edges enhance the volume of the design, highlighting the craftsmanship and precision of the hand-tufting process. Designed as a statement piece, Mshwy introduces warmth, texture, and an artistic presence to contemporary residential and hospitality interiors.
W 78.75” (200CM)
L 68.9” (175CM)
JOV was founded in Belgium in 2001 and is internationally recognized for its bespoke handmade rugs crafted from the finest natural materials. Designed in Belgium and handcrafted in Europe, the brand combines traditional craftsmanship with contemporary design to create custom rugs for luxury residential and hospitality interiors.
Defined by its commitment to quality, sustainability, and material innovation, JOV works with premium fibers including New Zealand wool, Belgian linen, silk, mohair, and cotton. Every rug is made to order, offering exceptional flexibility in size, shape, color, and texture while celebrating the tactile beauty of natural materials.
Through close collaboration with architects, interior designers, and leading creatives, JOV creates timeless rugs that bring warmth, depth, and architectural character to contemporary interiors, transforming flooring into an integral element of spatial design.
Designed by Studio Mary Lennox
The Mshwy rug by JOV explores landscape, texture, and dimensionality through a sculptural interpretation of natural forms. Inspired by the aerial view of an oyster mushroom, Studio Mary Lennox translates organic growth patterns into a handcrafted rug defined by layered gradients and three-dimensional pile effects. The surface transitions from the center outward through a carefully developed color gradient, creating depth and movement across the composition.
Made from JOV’s Chloe quality, combining soft New Zealand wool with glossy Tencel™ Lyocell, Mshwy balances a plush tactile experience with a subtle luminous finish. The raised 3D edges enhance the volume of the design, highlighting the craftsmanship and precision of the hand-tufting process. Designed as a statement piece, Mshwy introduces warmth, texture, and an artistic presence to contemporary residential and hospitality interiors.
W 78.75” (200CM)
L 68.9” (175CM)
JOV was founded in Belgium in 2001 and is internationally recognized for its bespoke handmade rugs crafted from the finest natural materials. Designed in Belgium and handcrafted in Europe, the brand combines traditional craftsmanship with contemporary design to create custom rugs for luxury residential and hospitality interiors.
Defined by its commitment to quality, sustainability, and material innovation, JOV works with premium fibers including New Zealand wool, Belgian linen, silk, mohair, and cotton. Every rug is made to order, offering exceptional flexibility in size, shape, color, and texture while celebrating the tactile beauty of natural materials.
Through close collaboration with architects, interior designers, and leading creatives, JOV creates timeless rugs that bring warmth, depth, and architectural character to contemporary interiors, transforming flooring into an integral element of spatial design.
