Designed by JOV Studio
The Soft rug by JOV showcases the luxurious qualities of 100% Tencel™ Lyocell, a premium fiber prized for its silky sheen and exceptionally soft feel. Presented in a rich dark turquoise tone, the circular rug catches and reflects light to create subtle variations in color and depth across its surface. Its clean round profile introduces a sense of balance while adding a refined layer of texture to contemporary interiors.
Combining innovative natural fibers with expert craftsmanship, Soft reflects JOV's dedication to bespoke rug design and material excellence. The plush surface and luminous finish make it an elegant foundation for living rooms, bedrooms, and hospitality spaces, bringing warmth, comfort, and sophisticated color to modern interiors.
Ø 63” (160CM)
PILE H 0.5” (1.2CM)
JOV was founded in Belgium in 2001 and is internationally recognized for its bespoke handmade rugs crafted from the finest natural materials. Designed in Belgium and handcrafted in Europe, the brand combines traditional craftsmanship with contemporary design to create custom rugs for luxury residential and hospitality interiors.
Defined by its commitment to quality, sustainability, and material innovation, JOV works with premium fibers including New Zealand wool, Belgian linen, silk, mohair, and cotton. Every rug is made to order, offering exceptional flexibility in size, shape, color, and texture while celebrating the tactile beauty of natural materials.
Through close collaboration with architects, interior designers, and leading creatives, JOV creates timeless rugs that bring warmth, depth, and architectural character to contemporary interiors, transforming flooring into an integral element of spatial design.
Designed by JOV Studio
The Soft rug by JOV showcases the luxurious qualities of 100% Tencel™ Lyocell, a premium fiber prized for its silky sheen and exceptionally soft feel. Presented in a rich dark turquoise tone, the circular rug catches and reflects light to create subtle variations in color and depth across its surface. Its clean round profile introduces a sense of balance while adding a refined layer of texture to contemporary interiors.
Combining innovative natural fibers with expert craftsmanship, Soft reflects JOV's dedication to bespoke rug design and material excellence. The plush surface and luminous finish make it an elegant foundation for living rooms, bedrooms, and hospitality spaces, bringing warmth, comfort, and sophisticated color to modern interiors.
Ø 63” (160CM)
PILE H 0.5” (1.2CM)
JOV was founded in Belgium in 2001 and is internationally recognized for its bespoke handmade rugs crafted from the finest natural materials. Designed in Belgium and handcrafted in Europe, the brand combines traditional craftsmanship with contemporary design to create custom rugs for luxury residential and hospitality interiors.
Defined by its commitment to quality, sustainability, and material innovation, JOV works with premium fibers including New Zealand wool, Belgian linen, silk, mohair, and cotton. Every rug is made to order, offering exceptional flexibility in size, shape, color, and texture while celebrating the tactile beauty of natural materials.
Through close collaboration with architects, interior designers, and leading creatives, JOV creates timeless rugs that bring warmth, depth, and architectural character to contemporary interiors, transforming flooring into an integral element of spatial design.
