Designed by JOV Studio
The Soft rug by JOV explores organic form through an irregular silhouette inspired by the shape of an island. Handcrafted from 100% Tencel™ Lyocell, the rug features a rich dark grey-brown tone with a subtle natural sheen that enhances the depth and softness of the fiber. Its fluid outline introduces a sculptural quality, allowing the rug to define a space beyond the traditional rectangular format.
Designed to bring warmth, texture, and visual movement to contemporary interiors, Soft reflects JOV's expertise in bespoke rug making and material craftsmanship. The luxurious Tencel™ Lyocell construction offers a soft underfoot feel while creating a refined foundation for residential and hospitality environments.
W 94.5” (240CM)
L 181.1” (460CM)
PILE H 0.7” (1.8CM)
JOV was founded in Belgium in 2001 and is internationally recognized for its bespoke handmade rugs crafted from the finest natural materials. Designed in Belgium and handcrafted in Europe, the brand combines traditional craftsmanship with contemporary design to create custom rugs for luxury residential and hospitality interiors.
Defined by its commitment to quality, sustainability, and material innovation, JOV works with premium fibers including New Zealand wool, Belgian linen, silk, mohair, and cotton. Every rug is made to order, offering exceptional flexibility in size, shape, color, and texture while celebrating the tactile beauty of natural materials.
Through close collaboration with architects, interior designers, and leading creatives, JOV creates timeless rugs that bring warmth, depth, and architectural character to contemporary interiors, transforming flooring into an integral element of spatial design.
Designed by JOV Studio
The Soft rug by JOV explores organic form through an irregular silhouette inspired by the shape of an island. Handcrafted from 100% Tencel™ Lyocell, the rug features a rich dark grey-brown tone with a subtle natural sheen that enhances the depth and softness of the fiber. Its fluid outline introduces a sculptural quality, allowing the rug to define a space beyond the traditional rectangular format.
Designed to bring warmth, texture, and visual movement to contemporary interiors, Soft reflects JOV's expertise in bespoke rug making and material craftsmanship. The luxurious Tencel™ Lyocell construction offers a soft underfoot feel while creating a refined foundation for residential and hospitality environments.
W 94.5” (240CM)
L 181.1” (460CM)
PILE H 0.7” (1.8CM)
JOV was founded in Belgium in 2001 and is internationally recognized for its bespoke handmade rugs crafted from the finest natural materials. Designed in Belgium and handcrafted in Europe, the brand combines traditional craftsmanship with contemporary design to create custom rugs for luxury residential and hospitality interiors.
Defined by its commitment to quality, sustainability, and material innovation, JOV works with premium fibers including New Zealand wool, Belgian linen, silk, mohair, and cotton. Every rug is made to order, offering exceptional flexibility in size, shape, color, and texture while celebrating the tactile beauty of natural materials.
Through close collaboration with architects, interior designers, and leading creatives, JOV creates timeless rugs that bring warmth, depth, and architectural character to contemporary interiors, transforming flooring into an integral element of spatial design.
