Designed by JOV Studio
The Tairu rug by JOV is defined by its distinctive tile-like construction, where individual wool squares are carefully assembled to create a unique mosaic surface. Combining thick and thin New Zealand wool, the rug introduces contrasting textures and subtle variations in height, creating a tactile landscape that changes with movement and light. The modular composition brings rhythm and structure to the design while maintaining a soft, organic quality.
Inspired by the calm balance of a Japanese garden, Tairu transforms traditional rug-making techniques into a contemporary expression of texture and craftsmanship. Handcrafted in Belgium, the layered wool construction highlights JOV’s expertise in material innovation, creating a refined statement piece for luxury residential interiors, hospitality spaces, and architectural environments.
W 189” (480CM)
L 126” (320CM)
JOV was founded in Belgium in 2001 and is internationally recognized for its bespoke handmade rugs crafted from the finest natural materials. Designed in Belgium and handcrafted in Europe, the brand combines traditional craftsmanship with contemporary design to create custom rugs for luxury residential and hospitality interiors.
Defined by its commitment to quality, sustainability, and material innovation, JOV works with premium fibers including New Zealand wool, Belgian linen, silk, mohair, and cotton. Every rug is made to order, offering exceptional flexibility in size, shape, color, and texture while celebrating the tactile beauty of natural materials.
Through close collaboration with architects, interior designers, and leading creatives, JOV creates timeless rugs that bring warmth, depth, and architectural character to contemporary interiors, transforming flooring into an integral element of spatial design.
Designed by JOV Studio
The Tairu rug by JOV is defined by its distinctive tile-like construction, where individual wool squares are carefully assembled to create a unique mosaic surface. Combining thick and thin New Zealand wool, the rug introduces contrasting textures and subtle variations in height, creating a tactile landscape that changes with movement and light. The modular composition brings rhythm and structure to the design while maintaining a soft, organic quality.
Inspired by the calm balance of a Japanese garden, Tairu transforms traditional rug-making techniques into a contemporary expression of texture and craftsmanship. Handcrafted in Belgium, the layered wool construction highlights JOV’s expertise in material innovation, creating a refined statement piece for luxury residential interiors, hospitality spaces, and architectural environments.
W 189” (480CM)
L 126” (320CM)
JOV was founded in Belgium in 2001 and is internationally recognized for its bespoke handmade rugs crafted from the finest natural materials. Designed in Belgium and handcrafted in Europe, the brand combines traditional craftsmanship with contemporary design to create custom rugs for luxury residential and hospitality interiors.
Defined by its commitment to quality, sustainability, and material innovation, JOV works with premium fibers including New Zealand wool, Belgian linen, silk, mohair, and cotton. Every rug is made to order, offering exceptional flexibility in size, shape, color, and texture while celebrating the tactile beauty of natural materials.
Through close collaboration with architects, interior designers, and leading creatives, JOV creates timeless rugs that bring warmth, depth, and architectural character to contemporary interiors, transforming flooring into an integral element of spatial design.
