BROWSE ALL | AVAILABLE
CLASS
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Designed by JOV Studio
The Class rug by JOV pairs the richness of natural silk with the durability of wool to create a luxurious surface defined by texture and depth. Woven in a circular form, the rug is presented in a deep green-brown tone that subtly shifts with changing light, highlighting the natural luster of the silk fibers. Its rounded silhouette softens the geometry of a space while creating a distinctive focal point within the interior.
Blending premium natural materials with exceptional craftsmanship, Class reflects JOV's expertise in bespoke rug design. The combination of silk and wool delivers a refined tactile experience, making the rug an elegant foundation for contemporary living rooms, bedrooms, hospitality settings, and designer interiors.
Technical Information
Ø 118.1” (300CM)
PILE H 1.1” (2.8CM)
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SALES INQUIRIES
Brand
JOV was founded in Belgium in 2001 and is internationally recognized for its bespoke handmade rugs crafted from the finest natural materials. Designed in Belgium and handcrafted in Europe, the brand combines traditional craftsmanship with contemporary design to create custom rugs for luxury residential and hospitality interiors.
Defined by its commitment to quality, sustainability, and material innovation, JOV works with premium fibers including New Zealand wool, Belgian linen, silk, mohair, and cotton. Every rug is made to order, offering exceptional flexibility in size, shape, color, and texture while celebrating the tactile beauty of natural materials.
Through close collaboration with architects, interior designers, and leading creatives, JOV creates timeless rugs that bring warmth, depth, and architectural character to contemporary interiors, transforming flooring into an integral element of spatial design.
SOFT
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Designed by JOV Studio
The Soft rug by JOV showcases the luxurious qualities of 100% Tencel™ Lyocell, a premium fiber prized for its silky sheen and exceptionally soft feel. Presented in a rich dark turquoise tone, the circular rug catches and reflects light to create subtle variations in color and depth across its surface. Its clean round profile introduces a sense of balance while adding a refined layer of texture to contemporary interiors.
Combining innovative natural fibers with expert craftsmanship, Soft reflects JOV's dedication to bespoke rug design and material excellence. The plush surface and luminous finish make it an elegant foundation for living rooms, bedrooms, and hospitality spaces, bringing warmth, comfort, and sophisticated color to modern interiors.
Technical Information
Ø 63” (160CM)
PILE H 0.5” (1.2CM)
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SALES INQUIRIES
Brand
JOV was founded in Belgium in 2001 and is internationally recognized for its bespoke handmade rugs crafted from the finest natural materials. Designed in Belgium and handcrafted in Europe, the brand combines traditional craftsmanship with contemporary design to create custom rugs for luxury residential and hospitality interiors.
Defined by its commitment to quality, sustainability, and material innovation, JOV works with premium fibers including New Zealand wool, Belgian linen, silk, mohair, and cotton. Every rug is made to order, offering exceptional flexibility in size, shape, color, and texture while celebrating the tactile beauty of natural materials.
Through close collaboration with architects, interior designers, and leading creatives, JOV creates timeless rugs that bring warmth, depth, and architectural character to contemporary interiors, transforming flooring into an integral element of spatial design.
MSHWY
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Designed by Studio Mary Lennox
The Mshwy rug by JOV explores landscape, texture, and dimensionality through a sculptural interpretation of natural forms. Inspired by the aerial view of an oyster mushroom, Studio Mary Lennox translates organic growth patterns into a handcrafted rug defined by layered gradients and three-dimensional pile effects. The surface transitions from the center outward through a carefully developed color gradient, creating depth and movement across the composition.
Made from JOV’s Chloe quality, combining soft New Zealand wool with glossy Tencel™ Lyocell, Mshwy balances a plush tactile experience with a subtle luminous finish. The raised 3D edges enhance the volume of the design, highlighting the craftsmanship and precision of the hand-tufting process. Designed as a statement piece, Mshwy introduces warmth, texture, and an artistic presence to contemporary residential and hospitality interiors.
Technical Information
W 78.75” (200CM)
L 68.9” (175CM)
Download Tearsheet
SALES INQUIRIES
Brand
JOV was founded in Belgium in 2001 and is internationally recognized for its bespoke handmade rugs crafted from the finest natural materials. Designed in Belgium and handcrafted in Europe, the brand combines traditional craftsmanship with contemporary design to create custom rugs for luxury residential and hospitality interiors.
Defined by its commitment to quality, sustainability, and material innovation, JOV works with premium fibers including New Zealand wool, Belgian linen, silk, mohair, and cotton. Every rug is made to order, offering exceptional flexibility in size, shape, color, and texture while celebrating the tactile beauty of natural materials.
Through close collaboration with architects, interior designers, and leading creatives, JOV creates timeless rugs that bring warmth, depth, and architectural character to contemporary interiors, transforming flooring into an integral element of spatial design.
SUMMITHUES
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Designed by JOV Studio
The Summithues rug by JOV is part of the Prismatic Cascade collection, exploring the relationship between color, texture, and natural landscapes through a sculptural textile composition. A refined gradient transitions from soft cream to rich golden tones, creating a sense of depth and movement across the surface. The layered color progression captures the subtle variations found in nature while adding warmth and dimension to contemporary interiors.
Handcrafted from a blend of New Zealand wool and Tencel™ Lyocell, Summithues combines a soft tactile quality with a gentle luminosity created by the reflective properties of the fiber blend. Through carefully developed textures and dimensional techniques, the rug highlights JOV’s expertise in hand-tufting and material innovation, transforming the floor into an expressive element within residential and hospitality spaces.
Technical Information
W 118.1” (300CM)
L 102.4” (260CM)
Download Tearsheet
SALES INQUIRIES
Brand
JOV was founded in Belgium in 2001 and is internationally recognized for its bespoke handmade rugs crafted from the finest natural materials. Designed in Belgium and handcrafted in Europe, the brand combines traditional craftsmanship with contemporary design to create custom rugs for luxury residential and hospitality interiors.
Defined by its commitment to quality, sustainability, and material innovation, JOV works with premium fibers including New Zealand wool, Belgian linen, silk, mohair, and cotton. Every rug is made to order, offering exceptional flexibility in size, shape, color, and texture while celebrating the tactile beauty of natural materials.
Through close collaboration with architects, interior designers, and leading creatives, JOV creates timeless rugs that bring warmth, depth, and architectural character to contemporary interiors, transforming flooring into an integral element of spatial design.
TAIRU
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Designed by JOV Studio
The Tairu rug by JOV is defined by its distinctive tile-like construction, where individual wool squares are carefully assembled to create a unique mosaic surface. Combining thick and thin New Zealand wool, the rug introduces contrasting textures and subtle variations in height, creating a tactile landscape that changes with movement and light. The modular composition brings rhythm and structure to the design while maintaining a soft, organic quality.
Inspired by the calm balance of a Japanese garden, Tairu transforms traditional rug-making techniques into a contemporary expression of texture and craftsmanship. Handcrafted in Belgium, the layered wool construction highlights JOV’s expertise in material innovation, creating a refined statement piece for luxury residential interiors, hospitality spaces, and architectural environments.
Technical Information
W 189” (480CM)
L 126” (320CM)
Download Tearsheet
SALES INQUIRIES
Brand
JOV was founded in Belgium in 2001 and is internationally recognized for its bespoke handmade rugs crafted from the finest natural materials. Designed in Belgium and handcrafted in Europe, the brand combines traditional craftsmanship with contemporary design to create custom rugs for luxury residential and hospitality interiors.
Defined by its commitment to quality, sustainability, and material innovation, JOV works with premium fibers including New Zealand wool, Belgian linen, silk, mohair, and cotton. Every rug is made to order, offering exceptional flexibility in size, shape, color, and texture while celebrating the tactile beauty of natural materials.
Through close collaboration with architects, interior designers, and leading creatives, JOV creates timeless rugs that bring warmth, depth, and architectural character to contemporary interiors, transforming flooring into an integral element of spatial design.
CHLOE
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Designed by JOV Studio
The Chloe rug by JOV showcases the refined beauty of natural fibers through a sophisticated blend of New Zealand wool and Tencel™ Lyocell. Presented in a soft white cream tone, the rug creates a calm and elegant foundation for contemporary interiors. The combination of wool’s natural warmth and Tencel™ Lyocell’s subtle sheen results in a surface that balances comfort, texture, and visual depth.
Designed to highlight the tactile qualities of premium materials, Chloe reflects JOV’s expertise in handcrafted rug production and material innovation. Its neutral palette and luxurious texture allow it to integrate seamlessly into residential and hospitality spaces, adding warmth and understated sophistication to modern interiors.
Technical Information
W 141.7” (360CM)
L 181.1” (460CM)
PILE H 1.75” (4.5CM)
Download Tearsheet
SALES INQUIRIES
Brand
JOV was founded in Belgium in 2001 and is internationally recognized for its bespoke handmade rugs crafted from the finest natural materials. Designed in Belgium and handcrafted in Europe, the brand combines traditional craftsmanship with contemporary design to create custom rugs for luxury residential and hospitality interiors.
Defined by its commitment to quality, sustainability, and material innovation, JOV works with premium fibers including New Zealand wool, Belgian linen, silk, mohair, and cotton. Every rug is made to order, offering exceptional flexibility in size, shape, color, and texture while celebrating the tactile beauty of natural materials.
Through close collaboration with architects, interior designers, and leading creatives, JOV creates timeless rugs that bring warmth, depth, and architectural character to contemporary interiors, transforming flooring into an integral element of spatial design.
THINSTRIPES HIGH
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Designed by JOV Studio
The Thinstripes High rug by JOV reinterprets the original Thinstripes design through a softer, more tactile approach. Handcrafted from a blend of New Zealand wool and Tencel™ Lyocell, the rug is created entirely in cut pile rather than a loop construction, resulting in a plush surface with enhanced comfort and depth. Alternating lines in varied pile heights create a subtle yet dynamic texture, adding dimension while maintaining a refined, monochromatic aesthetic.
Designed to balance simplicity with material richness, Thinstripes High highlights the craftsmanship behind JOV’s bespoke rug production. The controlled variation in texture creates a sense of movement across the surface, making it a sophisticated foundation for contemporary residential interiors, hospitality spaces, and architectural environments.
Technical Information
W 137.8” (350CM)
L 98.4” (250CM)
Download Tearsheet
SALES INQUIRIES
Brand
JOV was founded in Belgium in 2001 and is internationally recognized for its bespoke handmade rugs crafted from the finest natural materials. Designed in Belgium and handcrafted in Europe, the brand combines traditional craftsmanship with contemporary design to create custom rugs for luxury residential and hospitality interiors.
Defined by its commitment to quality, sustainability, and material innovation, JOV works with premium fibers including New Zealand wool, Belgian linen, silk, mohair, and cotton. Every rug is made to order, offering exceptional flexibility in size, shape, color, and texture while celebrating the tactile beauty of natural materials.
Through close collaboration with architects, interior designers, and leading creatives, JOV creates timeless rugs that bring warmth, depth, and architectural character to contemporary interiors, transforming flooring into an integral element of spatial design.
collections
AVAILABLE / ACCENT TABLES / BEDS/ BENCHES/ CABINETS/ CLOSETS / CONSOLES/ DESKS / DINING CHAIRS / DINING TABLES / LIGHTING/ LOUNGE CHAIRS / MIRRORS/ NIGHTSTANDS / OBJET / OFFICE / OUTDOOR / RUGS / SHELVES / SOFAS / STOOLS / SURFACES
SOFT
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Designed by JOV Studio
The Soft rug by JOV explores organic form through an irregular silhouette inspired by the shape of an island. Handcrafted from 100% Tencel™ Lyocell, the rug features a rich dark grey-brown tone with a subtle natural sheen that enhances the depth and softness of the fiber. Its fluid outline introduces a sculptural quality, allowing the rug to define a space beyond the traditional rectangular format.
Designed to bring warmth, texture, and visual movement to contemporary interiors, Soft reflects JOV's expertise in bespoke rug making and material craftsmanship. The luxurious Tencel™ Lyocell construction offers a soft underfoot feel while creating a refined foundation for residential and hospitality environments.
Technical Information
W 94.5” (240CM)
L 181.1” (460CM)
PILE H 0.7” (1.8CM)
Download Tearsheet
SALES INQUIRIES
Brand
JOV was founded in Belgium in 2001 and is internationally recognized for its bespoke handmade rugs crafted from the finest natural materials. Designed in Belgium and handcrafted in Europe, the brand combines traditional craftsmanship with contemporary design to create custom rugs for luxury residential and hospitality interiors.
Defined by its commitment to quality, sustainability, and material innovation, JOV works with premium fibers including New Zealand wool, Belgian linen, silk, mohair, and cotton. Every rug is made to order, offering exceptional flexibility in size, shape, color, and texture while celebrating the tactile beauty of natural materials.
Through close collaboration with architects, interior designers, and leading creatives, JOV creates timeless rugs that bring warmth, depth, and architectural character to contemporary interiors, transforming flooring into an integral element of spatial design.